Activations
TODO: PDF lists Activations sub-services only — add prose description when confirmed.
Source: First Katalyst Marketing profile PDF (What We Do).
What's included under Activations
- Market storm
- Sampling
- Wholesale drive
- Market sitters
- Neighborhood storm
- Campus storm
Brand Activation — Process Flow Chart
Brand Activation process flow from the First Katalyst Marketing profile PDF. Stages: Initiation → Pre-Execution → Execution/Process Control → Close Out and Reconciliation.
01.
Initiation Stage
- Briefs from Agency Insights/Client — by Client Service (CS)
- Ideation, Proposal and Cost Budget — by CS, Finance (Fin) & Operations (Ops)
- Agree Project Critical Path with Client — by CS/Ops
- Client’s Consent to Project Budget / Sends PO — by CS
- Finance Raises PFI — by Fin and CS
- Receive Purchase Order — by CS & Fin (Before Kick-off)
02.
Pre-Execution Stage
- Recruitment and Training — by CS, Ops, HR & Fin (1-4 days to kick off)
- WhatsApp Group Creation — by CS & Ops (after recruitment)
- Permits & Operational Licenses — by Pcm, CS, Ops & Fin (1 wk to kick off)
- Material Fabrication — by Pcm, CS, Ops & Fin (1 wk to kick off)
- Van Hiring and/or Branding — by Pcm, CS, Creative Ops & Fin (1 wk to kick off)
- Material Shipment — by Pcm, CS, Ops & Fin (1 wk to kick off)
- Procurement — by Pcm, CS, Fin & Ops (1 wk to kick off)
- Project Recce — by Ops & CS (1-2 Days or hours to kick off)
- Review Execution — by CS & Ops (1-2 Days or hours to kick off)
03.
Execution/Process Control Stage
- Deployment and Kick off — by Ops, CS, Pcm & Fin (on D-Day & as agreed with client)
- Monitoring — by Ops, CS, Pcm & HR Fin (‘Off the cuff’)
- Reporting — by CS & Ops (On-Field (Real Time), Daily, Wkly and Mthly)
04.
Close Out and Reconciliation Stage
- Close Out Report — by CS & Ops (1 wk after project wrap up)
- Reconciliation of Funds/Materials — by CS, Ops, HR (Wh) & Fin (1-2 wks after project wrap up)
- Wage Payment and Final Invoicing — by Fin, CS, Ops (After Client’s formal acknowledgement of Close Out Report)
Visual flowchart: TODO — design asset pending (do not hotlink).
Frequently asked questions
When you work at First Katalyst, you get to be part of a team that is known for its performance. We are efficiency-driven professionals who focus on the endgame.
Ready to Activate Your Brand?
