A frontline marketing communication professional with over 25 years’ experience in Marketing Communications spanning Advertising, BTL Activations, Journalism & Grassroot Mobilization.

Has driven some of the best marketing communication campaigns in West Africa with measurable results. Led the agency team that orchestrated a landmark achievement for Etisalat who came into the market as a 4th player & became the fastest growing telecoms in Nigeria. A cutting edge strategy was employed to study the Nigerian population and find immense opportunities in the youth segment which no one was consciously starting with ‘0809ja for life’.

Led the agency in redefining MTN’s POS channels with an innovative and effective merchandising manual that serves as a guide for locating street & indoor furniture across retail points.

Other clients/brands Soji made significant contributions to their strategy and executional framework include: GNPlc’s portfolio of Brands, First bank, Cadbury, IEI, Notore chemicals, Western Union, 3 line, MANTRAC, Midwestern Oil & Gas, PZ Group, Elf Petroleum, BAT, Yes International Cigarette, Philip Morris International Brands etc.

Was a member of the Ogilvy Action’s Leadership Team for Eastern Europe, Middle East & Africa (EEMEA). Team Lead for BAT/Ogilvy Action in 22 markets in WAA. He is a member of APCON, NIPR, DMAN & ICM London. A member of the African Leadership Magazine’s CEOS Hall Of Fame (Class Of 2018) & Business Excellence Award recipient.

Pursued scholarship through the following institutions: Comprehensive High School, Ayetoro; The Polytechnic, Ibadan; Ogun State University; University of Lagos and the Lagos Business School.

Work experience includes First Katalyst Marketing, 141 Worldwide, Contact Marketing, National Orientation Agency, and African Concord Magazine.

Roles span Marketing communications Expert (Advertising & BTL), Rural Communications Expert, PR Expert, Journalist, and Film Producer.

Team

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Ready to Activate Your Brand?