Team details

With over 14 years experience in marketing communications and brand management, Agnes has played key roles in the different facets of marketing both within the agency and FMCG.

While in the agency, she was instrumental in driving the Benson & Hedges business through various BTL activations and consumer engagement platforms such as the gold and tones roadshow, the new pack launch of B&H, and Nestlé 3-in-1 campus and office roles within BAT Nigeria. She was instrumental in the growth of brands such as Rothmans King Size, London King Size, Pall Mall and Royal Standard. She was involved with packs and packaging as well as various consumer activities.

She was at the forefront of the team that led BAT to the standardization of in-store furniture (ISF) within Nigeria and West Africa. She also developed the merchandising strategy for the West African area. She has pioneered workshops such as the B&H artiste development workshop, lunch and learn sessions within BAT, and held several inductions to develop the required competencies for the marketing team. She is an associate member of the Chartered Institute of Marketing.

Work experience includes First Katalyst Marketing, British American Tobacco Nigeria, BatesCosse, and Advertising Techniques Ltd.

Roles include Brand Manager, New Product Innovation Manager, Merchandising Manager, and Marketing Skills Development Manager.