Team details

A shrewd entrepreneur and a seasoned marketer with over 20 years extensive working experience in blue chip companies across all areas of marketing (brands, trade and marketing research).

As a group brand manager with British American Tobacco he managed the premium brands portfolio delivering a record 17% growth in the performance of the company’s flagship brand and outstanding results across the company’s brand portfolio in Nigeria as well as several other West African Markets.

Represented Africa & Middle East as a leading member of a global IDMM project team that developed a customer engagement blueprint that is still being used as a best practice TM&D tool for managing indirect distributors for BAT worldwide. He was a member of the AC Nielsen team that carried out the company’s widely acclaimed first retail census in Nigeria.

As principal partner in First Katalyst Marketing, he provided the required technical and managerial expertise for the development and deployment of several marketing initiatives for high profile clients across various product categories some of which are the merchandising manual for MTN and the hugely successful rural distribution project for BAT. A widely travelled professional, he is a member of the NIM and APCON.

Work experience includes First Katalyst Marketing, Luna Milk/Givanas Nig Ltd, DED Sales & Marketing, IPWA Plc, and AC Nielson.

Roles include National Sales Manager, Regional Manager, Business Development Manager, Area Sales Manager, Group Brand Manager, and Strategy Planning & Insights Manager.