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  • About FKM
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    • Experiential
    • Activations
    • Sales and Distribution
    • Merchandising Management
    • Field Force Management
    • Procurement and Production
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  • FKM Group
    • First Katalyst Marketing
    • FK Ghana
    • Image Target
    • SSB Africa
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Let's Talk

FanIce Indoor Channel Activation

HomePortfolioFanIce Indoor Channel Act...
FanIce Indoor Channel Activation

FanIce Indoor Channel Activation

Objectives

  • Leverage Indoor sales promotion activities to drive offtake
  • Sustain brand consideration
  • Increase TOMA of brand

Activity

  • Activated 200 indoor outlets across Lagos, West, North, & East
  • Sales of fanice activation focus brands (450 ml & 900ml)
  • A Team of 67 promoters and 8 supervisors activated indoor channels on Wednesdays – Sundays for 4 weeks (15 days)

Results

  • 133% Vs Targets
  • Team sold 26,864 tubs of Fanice focus SKUs & 12,288 tubs of other SKUs

TODO: Replace temporary /images/project/* with FKM activity photos from profile PDF — do not hotlink.

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Project Info

Category
Key Accounts
Client
FanIce
Agency
First Katalyst Marketing

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