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Fanmilk Merchandisers to Believers (KA Channel)

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Fanmilk Merchandisers to Believers (KA Channel)

Fanmilk Merchandisers to Believers (KA Channel)

Objectives

  • Order generation
  • On-shelf/GTF Merchandising
  • Product sales
  • Merchandising App usage

Activity

  • 65 key account channels outlets across Lagos, West, North, & East
  • A Team of 54 brand ambassadors and 5 supervisors
  • Activity as been running annually since January 2021

Results

  • Steady growth of + 58% from 35% to 93% on App use
  • Average Monthly cumulative order raised of over 70%

TODO: Replace temporary /images/project/* with FKM activity photos from profile PDF — do not hotlink.

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Project Info

Category
Merchandising
Client
Fanmilk
Agency
First Katalyst Marketing

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