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Guinness FES In-Bar Consumer Engagement

HomePortfolioGuinness FES In-Bar Consu...
Guinness FES In-Bar Consumer Engagement

Guinness FES In-Bar Consumer Engagement

Objectives

  • Agency to increase the market share of Guinness through in- bar activation
  • Drive sales of Guinness in 750 selected bars in coverage areas.
  • Reward consumer through a lucky dip mechanics after purchase of 1 FES medium.
  • Achieve 100% target sales during the in bar activities
  • 1759 in-bar Consumer Engagement

Results

  • TOTAL sales achievement 106% across phases (Phase 1 97%, Phase 2 115%)
  • TOTAL coverage achievement 100% (750/750 both phases)
  • Achieve over 100% across the KPIs (Sales and Coverage)

TODO: Replace temporary /images/project/* with FKM activity photos from profile PDF — do not hotlink.

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Project Info

Category
Consumer Activations
Client
Guinness
Agency
First Katalyst Marketing

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