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    • First Katalyst Marketing
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Devon Kings Campus Activation

HomePortfolioDevon Kings Campus Activa...
Devon Kings Campus Activation

Devon Kings Campus Activation

Objectives

  • Drive home King’s affordability message to students through smart choice shopper’s club and sell the Pillow Packs: 750ml, 100ml and 50ml.
  • Run the Devon King’s Smart Shopper’s Cooking Competition & Jollof Wars in 4 universities.

Results

  • Achieved 161% in direct reach
  • 132.7% sales achieved

TODO: Replace temporary /images/project/* with FKM activity photos from profile PDF — do not hotlink.

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Project Info

Category
Experiential/Events
Client
Devon Kings
Agency
First Katalyst Marketing

Modern

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