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KC Merchandising and Gondola Branding Project

HomePortfolioKC Merchandising and Gond...
KC Merchandising and Gondola Branding Project

KC Merchandising and Gondola Branding Project

Objectives

  • Kimberly Clark Modern Trade activation, managed by First Katalyst Marketing currently runs across 70 outlets pan Nigeria.
  • Drive distribution for all KC products in all the outlets covered
  • Drive primary share visibility
  • Set up Gondolas in key decision corridors in the outlets
  • Gather insights on competition activities in the outlets

Results

  • Activity commenced in 2021 across 70 outlets pan Nigeria.
  • TODO: Additional KPI results not listed on PDF slide.

TODO: Replace temporary /images/project/* with FKM activity photos from profile PDF — do not hotlink.

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Project Info

Category
Merchandising
Client
Kimberly Clark
Agency
First Katalyst Marketing

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