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Go-Slo In-Store Promotion (Buy & Win)

HomePortfolioGo-Slo In-Store Promotion...
Go-Slo In-Store Promotion (Buy & Win)

Go-Slo In-Store Promotion (Buy & Win)

Objectives

  • To drive affinity of the Go Slo within the Ice cream category within the Indoor and Key Account channel
  • Drive penetration and trial of Go Slo within the premium ice cream sub-category

Activity

  • Drive awareness by deploying visibility materials within activated outlets, Induce trial & drive depletion via reward induced sales
  • A Team of 55 Stationary BAs, 32 Roving BAs, 8 supervisors
  • Outlets activated were 55 Key Accounts & 212 Indoor stores

Results

  • Sales : 19,377 tubs (104% Vs Targets)
  • Reach : 58,538 Consumers (124% Vs Targets)
  • Sampling : 18,408 consumers (111% Vs Targets)

TODO: Replace temporary /images/project/* with FKM activity photos from profile PDF — do not hotlink.

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Project Info

Category
Key Accounts
Client
Go-Slo
Agency
First Katalyst Marketing

Modern

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