Mai Shai Olympic Milk Activation
Objectives
- Reach and data capture minimum of 300 Mai-Shai outlets across key locations in Lagos
- Create visibility for Coast & Olympic through impactful merchandising. Also Sell into the outlets
- Obtain key insights and learning on market dynamics and potentials and present this as a viable input into clients decision for possible expansion/ roll out
Results
- 96% coverage of target achieved
- 74.6% productive strike rate / conversion achieved
- 96% of outlets were merchandized
TODO: Replace temporary /images/project/* with FKM activity photos from profile PDF — do not hotlink.
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