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Golden Penny Jollof Noodles Distribution Drive

HomePortfolioGolden Penny Jollof Noodl...
Golden Penny Jollof Noodles Distribution Drive

Golden Penny Jollof Noodles Distribution Drive

Objectives

  • Support direct distribution to key points of sale through redistribution vans across Lagos and South West regions
  • Expand Golden Penny Jollof Noodles distribution in neighbourhood grocery stores and other retail stores
  • Create awareness by driving merchandizing and visibility in target outlets

Results

  • 136% Cumulative volume achievement
  • 67% strike rate achieved against project plan of 60%
  • 95% Cumulative Coverage of Planned Outlets achieved
  • Increased Jollof vs. Chicken Noodles Performance split to 50/50

TODO: Replace temporary /images/project/* with FKM activity photos from profile PDF — do not hotlink.

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Project Info

Category
Trade Activations
Client
Golden Penny
Agency
First Katalyst Marketing

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